Gamification has spread into varied fields and no matter which way we approach this, people often respond to similar catalysts and display comparable behavior patterns which analysts work to identify and develop. By borrowing one of the central features of gamification, websites from universities and yacht clubs to social media and online casinos can introduce an appealing community atmosphere that provokes user engagement, by applying some kind of points or rewards system which is designed to increase a user’s reputation. This can happen either by providing useful advice to other members, by completing previously defined tasks designed by an administrator or moderator, or by being based on what is known as behavioral momentum. This term coined by Becasino describes an observed tendency to fluidity in a person, as they are inclined to keep performing in an anticipated way, for which rewards can be tailored in advance.

This is particularly true when it comes to gambling, as each niche has its specific rules and techniques to master. In order to develop our skills to compete in our preferred game more effectively, we might do so by learning in a mock online scenario which borrows heavily from gamification in its method of regular encouragement and gradual teaching, or through seeking out hints and tips directly from other gamers for example by watching let’s plays or educational videos. To do so requires engaging with a medium, either by intaking the information by manually searching or by provoking a subsequent conversation between the members of a relative community. It is the core of every gamification attempt to create an active and loyal community of users who can be relied on to provide advice to new members. The next step is to develop a community by ensuring that recent additions are enticed to remain, with a view to themselves contributing more and nurturing new additions. Extra members and increased activity leads to increasing a user’s presence over time, a process described as acquire, retain and convert.

The future of online gambling
An increase in members, the rate of community collaboration and the number of available resources to both new and old users a gambling platform offers brings value and relevancy to that site, and adopting gamification components to reward and incentivize a membership is an essential tool in doing so. A range of loyalty points that can be exchanged for free spins, cash rewards and bonuses, access to otherwise restricted promotional offers once a specific level of loyalty has been attained and other preferential treatment initiatives are among the more favored examples used by the customer relation management by operators. A sense of interactivity—or the definition of engagement, on the part of members is essential not just in encouraging their participation in a gambling community, but also in how traditional games such as slots a